Jenny Packham 2020 Bridal Collection

Brianna Kozlarek / Monday April 8, 2019

How about a little beauty to get us through the doom and gloom that is Monday morning? We’re about to have a lot of bridal collections coming your way with NYBFW comin’ in hot, but first and foremost we want to share the fantastic new Jenny Packham 2020 Collection. It’s chic, beautiful and has serious “cool girl” vibes.

If you look closely, you can see the influences of three of the world’s most romantic cities in the collection. We love the brand story behind the inspo that carries into the design:

“The Jenny Packham bride is international, elegant and informed. Her style cannot be singularly defined; her influences are diverse.” – Jenny Packham, Designer

As you scroll through the jaw-dropping gowns below, look for the influences from Paris, Buenos Aires, and New York and think to yourself – which of these exciting cities are more your style?

Here are the motifs to search for, according to their destination inspiration:

Jenny Packham 2020 Bridal Collection Inspiration


Inspired by grace, sentiment and soft romance, the gowns in this collection that draw their inspo from the “City of Love” feature soft, floating details. Draped chiffon, pleated tulle, floating skirts, and embroidered organza are the details to look for!

Buenos Aires

Buenos Aires is the robust, passionate capital of Argentina. Jenny Packham drew on sensuality, dance, and carnivale to inspire these gowns. Bias cut crepe, fishtail skirts, and daring necklines are some of the essential details. Intricate embellishments also make their appearance in the sensual dresses.

New York

The Jenny Packham 2020 collection drew on the elegance and opulence of downtown Manhattanites for this inspired take on bridal fashion. The NYBFW runway saw high-low hemlines, ostrich feather trims over shoulders and also along the edge of daring hemlines. Crystal-encrusted gowns also reflect the sophistication of the Upper East Side. In contrast to the soft romanticism of Paris-inspired dresses, the New York signatures seem ready-made for a party in the City That Never Sleeps!

Now that you know the luxurious travel inspiration behind the Jenny Packham 2020 Collection that just dropped at NYBFW, it’s time to see for yourself!

Scroll through the entire collection below, and prepare to be amazed.

What do you think? Is your style a nod to the hopelessly romantic city of Paris, the passionate, sultry flair of Buenos Aires or the icy splendor of Manhattan, New York? We might be a mix of all three, ourselves. However, that’s what being a Jenny Packham bride is all about!

Also, major bonus: Now you have inspo for your dream honeymoon destination!

Keep the NYBFW obsession going with a look at some of our other favorite collections that just launched. We’ve got sneak peeks at the Royal Collection by Sareh Nouri and also Romona Keveza’s Legends Collection!