Love is Sweet- Colorful Styled Editorial in New York by Color Pop Events
Brianna Kozlarek / Tuesday January 26, 2021
Happy Wedding Wednesday! In our first feature of the year we are so excited to share this colorful styled editorial by one of our favorite wedding planners Color Pop Events. The “Love is Sweet” shoot is filled with all the love and color and is the perfect way to kick off our #perfete year. If you’re looking for vibrant, modern, wedding inspiration, look no further and scroll to swoon.
How did the idea originate and what were the must-haves or things you knew you wanted to include? Anything about the inspiration is great! The idea was actually inspired by a colorful croissant from a bakery here in NYC. Rose from Flower Peach Floral approached me about doing an editorial together a couple of years ago and had sent over a few mood boards with ideas she had. Timing wasn’t right to work together at that time, but one of the mood boards stuck with me and it had a photo of this croissant. Then, in 2019 when Jessica was visiting NYC, we talked about doing another editorial together because we love working together and make a stellar team. So I showed her a photo of the croissant while we were at brunch and she was sold! Because a croissant inspired the whole idea and because I am a HUGE sweets person, I wanted to do a colorful, over-the-top sweets and dessert-focused wedding celebration. Basically one little croissant inspired our color palette, the dessert theme, and the stripes design that was incorporated into our ceremony backdrop and the wedding cake.
Rainbow as a color scheme can be tricky to pull off… what are some tips to achieving a good mix of hues and a good balance? In 2017, I actually had a rainbow (like red, orange, yellow, green, blue, and purple) wedding (you all actually published it!) and the concern when designing that wedding (and of the couple) was to make sure that it felt like a wedding and not a bar/bat mitzvah. Step one was to have the right space for such a strong color palette. The venue they chose was a fully white, raw space, so any color we added would not be competing with anything else. We kept the linens all white and went with clear ballroom chairs for seating. With everything else being white, it allowed for the ceremony backdrop to pop and the centerpieces to be the focal points without having the entire room drenched in color. There were pops of color in other elements, like the paper goods and a sign with the couple’s initials, but the color was used intentionally, thoughtfully, and somewhat sparingly, which is the key. I was lucky with that wedding to be collaborating with a talented designer/maker (Michelle Edgemont) who was also cognizant of making sure that everything looked like a wedding and not a birthday party.
If a couple isn’t working with a professional designer and if they aren’t necessarily very strong designers themselves, then one of my big tips would be to NOT use the traditional rainbow color palette if they want something colorful. If you’re not careful, the traditional rainbow colors can make an event feel juvenile. So if you’re tackling an event on your own, my recommendation would be to use different shades of the rainbow colors (like we did for the Love Is Sweet editorial), because that will give you a safer place to start from but still give you the color you crave.